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[AzetSar]

Although Henry Ford is popularly credited with inventing the first automobile, it was actually Charles Brady King, an inventor and engineer, who created and drove the first motorized carriage. In March of 1896, King roared along the avenues at about, well, 7 miles (11 kilometers) per hour. In addition to the first motorized car, King created more than 60 different machines in his lifetime, including a range of pneumatic tools, among them, the jackhammer. Jackhammers were a godsend of sorts, particularly in the mining industry. In the 1800s, mining was downright treacherous and miserable work. Breaking up rock by hand in damp, dark tunnels was not a joyful experience for most laborers. Steam engine technology of the day might have helped expedite the process, but because these machines required combustion, they were far too dangerous for use in tight quarters that often filled with explosive gases. Compressed air was a much safer option. Market Segmentation In Earnest --- With an incredibly detailed breakdown of who your audience is based on segments like income, education, and spending habits, you can actually target your advertising & marketing so that it actually reaches the people most likely to want your product/service. Data Cleanup and Discovery --- No audience definition analysis would be worth much if you didn't have your own data able to be streamlined and given to you in a digestible, usable form. Quick Start Guide --- Probably the best thing about any audience definition work you have done is that it gives you an insightful quick start guide to take your advertising/marketing work in the best direction possible. Drive Traffic & Convert Sales --- The info you get serves as the basis for your new strategies, but you also get the advantage of working with an agency who can develop a budget & timeline for your strategy implementation. Predictive Modeling --- Businesses like to make big splashes now, but what about in a few months? A year from now? Five years? An audience definition analysis gives you the power of predictive modeling. Why guess at the future when you've got data points that give you insight about what's ahead? The right audience definition analysis will yield results that will change the game for your business, but you need to work with the right agency. Every agency says they're the best, but how do you know? Truth be told, you need to do your research and put your prospective agencies through the ringer. Moreover, look for agencies that are willing to put their money where their mouth is by putting their data work against anyone. It's feisty & in your face, but business is a harsh mistress and only the tough survive. jamal khashoggi

















































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